Holyland Marketplace
Campaign Details
Budget
USD 2,500 / month
Regions
USA
Primary KPI
Increase Sales
Results
109 purchases at a 200% return on ad spend which has increased by 62%
How 2 Facebook ads increased B2C Sales by 62% in 30 days
In the bustling world of e-commerce, the challenge of too many shopping carts left abandoned and too few website purchases made is all too familiar. This dilemma was compounded by budget constraints, demanding an innovative solution.
the challenge
Abandoned carts and tight budgets.
Holyland Marketplace found themselves facing a common issue in e-commerce – a surge in add-to-cart conversions but an alarming scarcity of completed purchases. Furthermore, budgetary limitations added an extra layer of complexity to the challenge.
the strategy
The first step was a fundamental shift in approach. Previously, the ad account operated on a single campaign optimizing for add-to-cart conversions, relying on broad interest targeting. The transformation began with a segmentation strategy:
- Mid-Funnel Magic: We revamped the existing campaign, redirecting its focus towards lookalike audiences of previously engaged users and website visitors. This pivot transformed it into a mid-funnel powerhouse, driving prospects deeper into the conversion journey.
- Brand Awareness on a Budget: A new campaign emerged, tailored to maximize brand exposure at a fraction of the cost. By targeting landing page views, we bolstered awareness while keeping CPC within an optimal range.
- Closing the Loop: The final piece of the puzzle was a bottom-funnel campaign, meticulously targeting retinue audiences of customer lists and website visitors who had yet to make a purchase. The introduction of segmented product categories from [Brand Name]’s catalog as ad placements provided the final push towards conversion.
the results
The results of this strategic overhaul were nothing short of astonishing:
-
62% Surge in Purchases: The transformation from abandoned carts to completed purchases marked a remarkable 62% increase in sales.
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ROAS Rockets to 200%: Return on Ad Spend, the ultimate barometer of campaign success, soared to an astounding 200%.
The Holyland Marketplace Facebook Advertising Case Study is a testament to the transformative power of a strategic pivot. By restructuring the ad account structure and targeting strategies, we turned abandoned carts into a treasure trove of completed purchases, all while optimizing within budget constraints.
For brands seeking a roadmap to e-commerce success, this case study serves as a guiding light.