RSVPify
Campaign Details
Budget
USD 10,500 / month
Regions
USA
Primary KPI
Results
Within 30 days we achieved 321 sign-ups (+107% increase) and 60 software subscriptions (+118% increase)
Fueling Software Sign-Ups: A Facebook Ads Success Story
RSVPify needed to generate more leads and attract new customers for their SaaS services. Their current strategy was generating website traffic but not new leads. However, advertising can be expensive, so RSVPify knew they needed help attracting new clients while decreasing CPL costs.
the challenge
RSVPify faced a common hurdle in the tech arena – a shortage of software sign-ups. Their exceptional product wasn’t reaching the audience it deserved, and they were in need of a quick solution.
the strategy
The transformation began with a bold move – we decided to restructure their entire account which meant pausing all their existing campaigns so that we were able to start from scratch ensuring that our creative messaging and all campaigns are aligned:
Top Funnel Brilliance:
- Campaign Objective: Sign-up pages only
- Audiences: Segmented interest-based audiences, each aligned with specific RSVP use cases.
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Creative Overhaul: Tailored creatives for each use case.
Mid-Funnel Magic:
- Campaign Objectives: Landing page creation, sign-up dashboard landing page.
- Audiences: Leveraging four Lookalike Audiences – page engagers, website visitors, sign-up page visitors, and dashboard visitors.
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Creative Carousel: Providing in-depth product details to engage prospects effectively.
Bottom Funnel Mastery:
- Audience Lists: Creating audience lists for remarketing, leveraging 10,200 sign-up page visitors and 12,200 dashboard logins in the past 30 days.
- Campaign Budget Optimization: Switching to campaign budget optimization to maximize results to allow Facebook’s algorithm to distribute ad budget effectively according to audience size.
the results
The impact of this strategic pivot was nothing short of spectacular:
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Sign-Ups: The software sign-ups skyrocketed with over 300 sign ups which increased by 107% month-on-month.
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Optimized ROI: RSVPify had their first successful month with a positive return on their ad spend investment with 60 software subscriptions (+118% increase).
RSVPify Facebook Advertising Success Story is a testament to the transformative power of a well-executed strategy. By reimagining their account structure, audiences, and creative assets, they turned sign-up challenges into a robust stream of leads, all while optimizing their budgets effectively.
For brands seeking a roadmap to software success, this case study serves as a guiding light.