Liferay
Campaign Details
Budget
USD 75,000 / month
Regions
NA, EMEA, UKI, DACH, India, ANZ, ASEAN, MENA
Primary KPI
Leads and CPL (CPL goal of $200 average across region)
Results
We generated 256 leads at a CPA of $107 focusing only on increasing overall lead volume while emphasising lead quality.
Driving Quality Leads at a Fraction of the Cost with Google Ads
In today’s competitive digital landscape, achieving cost-effective lead generation is a paramount goal for any B2B business. This case study dives into a real-life success story, showcasing how a forward-thinking brand harnessed the power of Google Ads to not only boost their online presence but also deliver high-quality leads without breaking the bank.
the challenge
Liferay faced a common B2B challenge: how to efficiently attract and convert potential customers in a cost-effective manner. Traditional marketing efforts were proving to be costly and lacked the precision needed to reach their target audience effectively. They needed a solution that would not only increase their online visibility but also deliver leads of exceptional quality.
the strategy
With a comprehensive understanding of Liferay’s unique value proposition and target audience, we crafted a tailored Google Ads strategy. By leveraging Google’s robust ad platform, we pinpointed high-conversion keywords and designed compelling ad copy that resonated with potential customers.
Key Tactics :
- Keyword Optimization: Rigorous research and analysis identified the most relevant and high-converting keywords in Liferay’s industry, ensuring their ads were reaching the right audience.
- Compelling Ad Copy: Our team of seasoned copywriters crafted persuasive ad copy that highlighted their strengths, enticing potential customers to take action.
- Strategic Bidding: Through meticulous bidding strategies, we optimized the quality of leads by utilizing the maximize conversion value bid strategy.
- Continuous Optimization: The campaign underwent rigorous A/B testing and refinements to enhance performance over time.
the results
The impact of the Google Ads campaign was nothing short of remarkable:
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37% Increase in Click-Through Rate: The carefully crafted ad copy and targeted keywords led to a substantial increase in user engagement.
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49% Reduction in Cost Per Lead: By strategically optimizing bidding and ad placements, we significantly lowered the cost of acquiring each high-quality lead.
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40% Uplift in Lead Quantity: The campaign’s success was further underscored by a substantial improvement in the conversion rate, demonstrating the effectiveness of the ad strategy.
Liferay’s journey is a testament to the power of strategic digital marketing. By harnessing the capabilities of Google Ads and deploying a tailored approach, they not only expanded their online presence in various other regions but also achieved a remarkable reduction in lead acquisition costs.
For businesses seeking a cost-effective solution for quality lead generation, this case study serves as a beacon of inspiration.